From The Kenford Fineshoes Staff on Wednesday, October 9, 2024

Thank you for always visiting our online store. This time, we would like to announce a new product. Until now, Kenford has mainly conveyed the message that we want our loafers to be worn casually, but in order to further convey the appeal of our products, we have decided to release the brand's first shoe care products.

-The coolness of wearing them casually.

"Leather shoes have more freedom." This is the message we have been sending out to liberate leather shoes from the environment and image they have had up until now, as we have been obsessed with leather shoes. Just as worn-out VANS are cool, worn-out loafers with their bare base color are cool and have character. Loafers worn in like the one in the photo make us realize the charm of rough-worn leather shoes.

-The coolness of wearing them neatly.

And there's another charm of leather shoes that I haven't mentioned until now - the coolness of wearing them neatly. The loafers in this photo are the same ones from the previous photo that have been cared for. With just a little extra effort in shoe care, they can be worn with a completely different impression than when they are broken in. I've been really influenced by how cool my customers' worn-in loafers look, so recently I've been wearing them in a casual style, but when I wear them with slacks, I polish them up until they're shiny and enjoy the change that comes with it.

-An option for more freedom in how you wear them.

We believe that the unique advantage of leather shoes is that they allow you to move between two worlds through shoe care, and we have decided to release care products to share the individuality of leather shoes with everyone. Whether you want to wear them casually or elegantly, you can wear your leather shoes according to your own preferences. This is what we mean by "giving leather shoes more freedom."

-Please feel free to try shoe care.

That being said, it's hard to know what to use and how to do it, and shoe care has a somewhat troublesome image. Even if you search online, the current situation is that only pictures of shoe shiners and leather shoe enthusiasts carefully doing it come up.

The starter set we are releasing this time is the first care product that breaks the complicated image of shoe care. All the necessary care products are packaged in one package so that anyone can easily try shoe care. The steps are simple and easy, like "wash your face and apply lotion," so please check it out here.

How to use the starter set

Design Name: Shoe Care Starter Set
Color: Neutral
Price: ￥3,300- (tax included)

Available from Friday, October 11th at the official online store and participating stores.

-Free shipping.

The official online store offers free shipping for purchases over 3,000 yen, so you can also purchase the starter set alone without paying shipping fees. You can buy it together with the loafers, or you can buy it separately for the loafers you already own.

Of course, it's fine to just wear them without taking care of them, so please consider how you like them!

The Kenford Fineshoes Staff