From The Kenford Fineshoes Staff on Wednesday, April 16, 2025

Thank you for always visiting our online store. This time, we would like to announce the release of a special design for our store. Following "THE BE-SHARE" in Nagoya, our first store to carry Kenford products, "briwn" in Hakusan City, Ishikawa Prefecture, is now selling our products. This is our first special design with them in 1 year and 9 months.
Be sure to check out these special order loafers, which follow the "New Color Paisley" line and are available in a number of new colors this spring.

- A select shop that conveys an authentic worldview

The special design was created by "briwn" in Hakusan City, Ishikawa Prefecture. The select shop handles carefully selected brands from Japan and abroad, with the concept of "the latest is the best, but the good old things are still passed down today."

- GRAY × WHITE PAISLEY

This is the first custom-made loafer in 1 year and 9 months for briwn, the first store of The Kenford Fineshoes. The clean color combination of gray and white, with a paisley pattern only on the upper, creates a crossover between the classic style of briwn and the street vibe.

Design Name: Embossed Loafers
Color: Gray White Paisley
Size: Men's 25.5cm~27.0cm
Price: ￥22,000-(tax included)

- A timeless loafer that never fades

Loafers are an essential element of the style proposed by briwn, and the theme of the POPUP where this product will be released is the word "Inheritance," which means heritage or wealth.
Their desire to create loafers that would not fade even years or decades from now and that would be timeless, led to this special order.

The visuals, with their depiction of running through nature and an atmosphere reminiscent of the streets of New York, emphasize the unique image that is characteristic of ``briwn.'' In addition, to coincide with the release of this special order item, we asked them to create a loafer-shaped object.

The bold and original design is so striking that you'll look twice, and you can fill the sock with water and use it as a planter. The Kenford fineshoes logo is also included, faithfully reproducing the special order item.

- Advance sales start on 4/18 Fri at "BETA TOKYO"

The products will be available for pre-sale at the POP UP event at "BETA TOKYO" from April 18th to 20th. The POP UP event will be held under the theme of "Inheritance", and will feature a lineup of t-shirts and vintage clothing that go well with the special order loafers.

General sales will begin at 10:00 on Friday, April 25th at the "briwn store", and will also be available online from 11:00 on the same day, so be sure to check it out if you're anywhere in Japan.

The Kenford Fineshoes Staff


[POPUP Information]
『briwn POP UP "Inheritance"』
Period: April 18th (Fri) - April 20th (Sun)
Venue: BETA TOKYO @beta_tokyo
Address: 1F, 7-5-27 Akasaka, Minato-ku, Tokyo
18th (Fri) 12:00-20:00 (Reception 18:00- FREE DRINK)
19th (Sat) 12:00-20:00
20th (Sun) 12:00-17:00

"Part 2"
Period: April 25th (Fri) - April 27th (Sun)
Venue: briwn store @briwn_shop
Address: 1F, 5001 Yokoe-cho, Hakusan City, Ishikawa Prefecture
25th (Fri) 10:00-21:00
26th (Sat) 10:00-21:00
27th (Sun) 10:00-21:00