ー Just as a pair of classic loafers that already existed in 1986 began to take on new value when passed through our filter.

This content is a place to shine a light on individuals who reconstruct creative works from a unique perspective, while respecting history and culture. Our stance is to embrace, highlight, and present the passion of these expressive individuals who seek to redefine existing values, thereby liberating leather shoes into a "tool for self-expression."

Vol.1 Guest: YINYO

Yinyo is a rapper based in Tokyo. He has garnered attention both domestically and internationally for his lyrics that blend Japanese and English, and has been featured on major hip-hop media outlets such as Lyrical Lemonade and Hypebeast. His momentum is accelerating, with appearances in "RASEN" organized by Red Bull and selections for major Spotify playlists. He has also been featured in advertising campaigns for numerous fashion brands as a model, and is pursuing a style that mixes dance music genres like techno, house, and UK garage with rap, transcending the conventional boundaries of hip-hop.

linktr.ee/yinyo.tyo

The Kenford Fineshoes “THE FILTER ”

Guest : Yinyo @yinyo_tyo
Movie : Rio Tashiro @rio_tashiro
Photographer : Ryota Chiba @ryotachiba
Direction : Yu Orishikide @ohli_day